Ethics and Sustainability
You might wonder how large corporations are able to turn a profit by selling wardrobe essentials at such low prices. The most common method is to rapidly manufacture clothing in high volume, cutting overheads to a bare minimum by saving money on time, materials, and wages. For the customer, this can make shopping for clothes appear more affordable, but as they say, you get what you pay for.
“Fast fashion" is a term used by retailers to describe garments which move quickly through the design and manufacturing process in order to capture the most recent seasonal trends. By replicating popular styles using low-quality materials, brands adopting the "fast fashion" business model are able to provide inexpensive styles to the public.
There are hidden costs associated with such low price tags which you may wish to consider. They've been exposed in countless studies, articles, blogs and videos online, many of which you can uncover with a quick google search. We've highlighted our personal concerns below:
QUALITY
When it comes to spending your hard-earned cash on wardrobe essentials, you should expect them to last for more than just a few wears.
Buying high-quality underwear doesn't have to cost you a fortune, but should always save you money in the long run. The question is, how do you know whether you're getting your money's worth?
Well, if you find that your underwear is fraying, fading, or falling apart after a couple of rounds in the wash, then unfortunately they're likely to be made of low quality.
If loose strands or undesirable bobbles of fabric seemingly appear out of nowhere on your recent purchase, it's likely been weaved using inferior fibres with a thin composition.
Another tell tale sign of low quality underwear is the failure to retain shape after being stretched. If you pull the fabric with your hands and it remains saggy after you let go, chances are that it won't fit the same way after a few washes and wears.
ENVIRONMENTAL IMPACT
Over the years, cheaply produced clothing has resulted in an industry-wide movement towards overwhelming amounts of consumption.
The fashion industry emits more carbon than international flights and maritime shipping combined. It is the second-largest consumer of the world's water supply, and pollutes the oceans with micro plastics.
Figures from the end of 2019 revealed that 85% of all textiles go to the dump each year. That’s enough to fill the Sydney Harbor annually! If the fashion sector continues on its current trajectory, fashion's 10% share of the carbon budget could jump to 26% by 2050, according to a 2017 report from the Ellen MacArthur Foundation.
The thing is, we can’t be expected to stop wearing clothes. A global shift to nudism just isn’t practical, especially over here in the U.K during the winter months. Second hand stores are an option, but not so much when it comes to underwear. So we decided to do something about it.
WHAT MAKES US DIFFERENT
REVA AMORE have committed to supporting a global reduction of textile and waste pollution by using eco-friendly fabrics and recyclable packaging.
Our underwear is made using bamboo and organic cotton, which are grown without the use of chemical pesticides or harmful fertilizers. Not only does this this significantly reduce wastage of water, but also helps to provide a safer working environment for farmers and manufacturers.
Having researched and tested a variety of sustainable textiles, bamboo & organic cotton immediately stood out for their age resilient qualities. Already durable by nature, we take these fabrics through a dense weaving process, adhering to a strict quality control method that ensures our underwear is one of the most imperishable on the market; a feature that's truly remarkable for our competitive price range.
By designing stylish underwear that withstands countless wears, washes, and heavy gym sessions, whilst retaining their shape, structure, and colour, we intend for your REVA AMORE’s to remain in your drawer long after other pairs have gone to waste.
